As most companies evolve and grow, so should their branding and graphics. Reform Pilates Club was one of my first clients when I started working for myself. I’ve had the pleasure of watching this company grow from a tiny studio (run by a very passionate friend) to a thriving business in a gorgeous studio space. In the beginning, I don’t think I followed too many rules regarding branding, etc., so it’s not surprising that I started to critique my own work, 4-5 years later. When Meghan approached me about revising her logo I was thrilled to finally get the chance to kern letters and create a well balanced mark. The following shows, what to most, seems like a minor transformation, but to me, a major improvement.
During the revision process I supplied my client with four different logo designs. All were pretty strong in their own right, so I decided to put the ball in their court. I knew which logo would work best, but I was anxious to see if my client felt the same upon initial review. Luckily, she did! Option (A) just stood out from the rest and really drew attention to the addition of PILATES CLUB (something we were aiming for, but not to compete with the business name).
As a gift to my client of 8 years, I created and framed the following design (on right) in order to communicate my vision for evolving graphics and branding. Thankfully, she was thrilled and completely on board. We spent the last 6 months implementing this look and feel while applying it to various ads and other marketing materials.
To view more design work for Reform Pilates >>
Last summer, I was gifted with three amazing pilates sessions. To learn more about my experience and what Reform Pilates Club can do for you, check out this blog post and visit the Reform on facebook / web >>