Petite Retreat Recap & Reflections

Posted by on Nov 21, 2014 in Art, Branding, Craft, Etsy, Graphic Design, News/Events | No Comments

When I was first approached to show my products at the Petite Retreat, I must say I was a bit hesitant. Very fortunate that Ilissa, owner of Binx, believed in my work…but still…hesitant. I know how much work goes into prepping for a trade show since I have a bit of experience designing them for others. Never could I imaging that my ten years as a designer/creative director would benefit my own business and product development. The last few years have been absolutely hectic as I transitioned from a very driven career gal to very happy mother…juggling two kids, a blossoming business and so much more. When people ask me where I find the time, I don’t really know how to respond. I guess the only way I can describe this creative drive is, wherever my mind leads, I follow. I have a tendency to become pretty manic with creative ideas and notice that I’m a bit addicted to the adrenaline rush that follows. What I loved about participating in this show is how it uncovered my strengths and weaknesses as a product developer. Selling my time as an art director is MUCH different than selling product. Like night and day. It’s such a challenge to calculate all the different aspects of product development, such as overhead, production, advertising, research…the list is endless. You learn from so many mistakes and grow over time. I was shocked to find that we were about to reach 100 sales a few months ago on Etsy. It was at that moment that I realized I had to  focus 100% on one of my products. This is SUCH a challenge of mine…focus. I want to do it all. Problem is, your message can get fuzzy and watered down. This past week I had a chance to reflect on all the wonderful comments I received at the Petite Retreat and decided to focus on lighting design. I have so many ideas of how to expand on this line, but of course, I am back to the development phase. I will keep you all posted as this lines expands. So excited about the future of Obsessivision! Thank you all for taking the time to follow 🙂 Many, many, many thanks to the ever inspiring Ilissa & Amber (owner of the Bundle Store) for the continued support!

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