Image is Everything: New Block Packaging

Posted by on Dec 3, 2014 in Branding, Craft, Etsy, Graphic Design | No Comments

Those who know me best will tell you I have a bit of an obsession with product packaging. I didn’t acknowledge this obsession until I entered the field of design (specializing in branding) a little over 10 years ago. However, I think my appreciating for packaging developed while I was teen. While most of my peers were at the mall with friends, I was tucked away in my room (an introvert’s paradise) clipping and storing gorgeous packaging, typography, illustrations, artwork, etc. My bedroom evolved into an art & design laboratory where I spent hours creating, rearranging, drawing, learning, reading and consuming myself with all that is visual. Lately, I’ve been putting a lot of energy back into my baby products, which are sold on Etsy. This can be tough while juggling two kids under the age of 5 and various freelance projects, though, I felt it was time to fine tune all aspects of this brand, paying close attention to packaging. After all, my products are personalized, heavily detailed and crafted over many hours. When someone opens a package containing an item he/she helped create, I want the packaging to dredge up feelings of excitement and anticipation. I can’t tell you how many wonderful comments have been left on my feedback page. I will leave a few below as I cherish each and every reaction. Many many thanks to anyone who has supported my shop, which is really helping to support my family, as well as my obsession with design 🙂

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“I can’t thank Amber enough. The custom blocks that she made for my client are amazingly beautiful. What a special one of kind gift for a Mom to be. The quality and detail are superb. I highly recommend using Obsessivision.”

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“The blocks reminded me of the blocks I had as a child, approximately 40 years ago and invoked lovely memories. I bought the blocks for my girlfriends first baby, we both adore them. They’re well made, look gorgeous and were delivered very quickly which is great because then I had to post them (and another gift) to baby Sophie in Norway.”

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“The wife loved loved loved these. They’re a bit bigger than the standard kid-block, which is fantastic for displaying the graphics that are used. Amber was amazing to work with.”

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“This item was exactly what I expected! During the daytime, it is pretty and white, and at night, it emits a warm, soft glow. The woodland creatures are easily recognizable through the light. It’s a good size for a side table. We have it in our baby’s nursery and it’s just perfect! Seller was also very courteous and shipping was on time.”


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