The Saratoga Social Brand
© OBSESSIVISION 2015
When pulling inspiration for a socially driven product, we set out to include visuals that would capture many aspects of Saratoga culture. This brand needed to possess a certain style and essence that bordered on quirky. By pairing a refined serif, an eccentric script and a modern san serif font with hand drawn graphics, we were able to achieve that desired throwback vibe with a contemporary flair. A color palette was selected for its ability to breathe positivity and light into the brand. We then began our journey to produce a 100 page magazine, chock full of content for the socially concsious locals and tourists of Saratoga Springs, NY.
Photography (At Home with Hatties)