The Saratoga Social Brand

© OBSESSIVISION 2015

When pulling inspiration for a socially driven product, we set out to include visuals that would capture many aspects of Saratoga culture. This brand needed to possess a certain style and essence that bordered on quirky. By pairing a refined serif, an eccentric script and a modern san serif font with hand drawn graphics, we were able to achieve that desired throwback vibe with a contemporary flair. A color palette was selected for its ability to breathe positivity and light into the brand. We then began our journey to produce a 100 page magazine, chock full of content for the socially concsious locals and tourists of Saratoga Springs, NY.

DELIVERABLES
Logo
Branding
Photography (At Home with Hatties)
Magazine Design

Inspiration

 

Print

 

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